Manchester City and Puma signed the most expensive deal in Premier League history
The German brand renewed as technical sponsor until 2035. The deal is worth £100 million per season (£1 billion total), breaking Manchester United's previous record (£900M over 10 years with Adidas signed in 2023)
Man City now has the 3rd richest technical sponsorship worldwide:
1. FC Barcelona (€127M with Nike)
2. Real Madrid (€120M with Adidas)
3. Manchester City (£100M with Puma)
Their original 2019 partnership was worth £65M annually
