Lionel Messi has unveiled the new tournament: “Más+ by Messi 1v1 World Crown.”

Lionel Messi has unveiled the new tournament: “Más+ by Messi 1v1 World Crown.”

The competition is dedicated to discovering emerging amateur football talents in communities across the United States, Canada, the United Kingdom, and Ireland — countries where Leo’s drink is available.

Winners will receive a $5,000 cash prize, personally awarded by Argentina’s number 10 during the final in Miami.

Leo Messi plays a key role in organizing the tournament. He will help select the competitors and attend the final to see who takes the crown. His hydration drink, Más+ by Messi, is also the official sponsor and organizer of the event.