Liga BBVA MX Launches a Campaign Dedicated to Its Fans
Introducing “La Liga de la Afición”, an initiative by Mexico’s top-tier football league aimed at a brand reconstruction to strengthen its identity with supporters.
With a global fan base of 200 million, the campaign includes in-stadium activations and digital content to highlight the passion of those who make the spectacle possible.
For the first time in its history, Liga BBVA MX launches a strategy exclusively focused on its fans, establishing itself as a brand that goes beyond the game and places its supporters at the heart of its communication.
