LEGO to release Formula 1 helmet replicas

Just days before the start of the 2026 season, the toy brick giant has unveiled its latest official product line.

The new buildable sets will feature a miniature driver figure, a display base with the driver’s signature and team branding, and an exact replica of the helmet including authentic liveries and sponsors. Each set consists of approximately 880 pieces.

LEGO has released images for the Charles Leclerc and Lewis Hamilton models, both representing the Ferrari duo. The full wave is expected to include current champion Max Verstappen, Fernando Alonso, and a tribute to the legendary Ayrton Senna.

The global release is scheduled for May 1, with a retail price of $90 USD, according to specialty site Mark's Magic.

LEGO has been an official F1 sponsor since the 2025 season, focusing on fan engagement and family-oriented activations. One of the most notable events took place at the 2025 British Grand Prix, where the brand presented the podium finishers with life-sized trophies made entirely of LEGO bricks.