LEGO brings world’s top footballers together for new 2026 World Cup launch

 The toy brick brand has introduced exclusive sets featuring Leo Messi, Cristiano Ronaldo, Kylian Mbappé, and Vinícius Jr.

In the promotional spot, the four legends are seen seated at a table assembling the life-size LEGO World Cup trophy, which originally launched in December 2025.

Regarding the new sets, there are two different versions for each player: "Phenoms" (a miniature footballer with a decorative base) and "Legends" (an 800-piece buildable figure). They are priced at 30 and 80 euros, respectively.

Both the packaging and graphics feature the personal logos of each athlete, confirming the brand has secured official licensing for their individual image rights.

LEGO is a sponsor of the 2026 World Cup, and this marks its second major activation following the success of the 200-dollar life-size trophy set.