Emirates enters German football through Bayern Munich
The airline signed its first sponsorship deal in Germany, running until 2032.
The partnership includes LED advertising at Allianz Arena during matches plus digital activations, worth €5M annually to Bayern
With this deal, Emirates now sponsors clubs in all 'Big 5' European leagues:
- Arsenal (England)
- AC Milan (Italy)
- Real Madrid (Spain)
- Lyon (France)
- Bayern (Germany)
The airline also sponsors competitions like the Emirates FA Cup and UAE Pro League
