Budweiser promised free beer for the Club World Cup champion
The brand relaunched its "Bring Home The Buds" campaign, remembered from the 2022 World Cup.
The initiative involves placing beer containers in the winning team's city for fans to celebrate, as happened that year in Argentina and in Spain after the 2023 Women's World Cup.
The brand’s classic red containers will be displayed in different cities worldwide throughout the tournament month. Additionally, a golden container will appear this year—though its contents remain a mystery.
Budweiser is the official beer sponsor of the Club World Cup, alongside Michelob ULTRA, through a partnership between FIFA and Ab InBev, the multinational owner of both brands.
