Argentinos Juniors launched unique marketing campaign for Copa Argentina final
The 'Bicho' offered advertising space to companies granting work leave for their club-supporting employees to attend the match.
Tech consultancy Datawise initiated the campaign (initially confidential) before Argentinos publicly promoted it.
Brands ranging from food stalls, AC repair shops, and dental clinics earned mentions on the club's official social media.
Technical sponsor Umbro also participated, offering employees two days off for travel to the final.
