Adidas has launched an exclusive edition of custom boots for Jude Bellingham
Designed on the Predator 24 silo, the “Belligold” boots were created in collaboration with the English player himself.
FIFA Announces Partnership with Lenovo
The Chinese company has become the official technology partner for the 2026 World Cup and the 2027 Women's World Cup.
Adidas and Real Madrid unveiled a new collection to combat discrimination in football
This is the “Artist Pack,” an initiative by graffiti artist Zeta 1970, in collaboration with the Real Madrid Foundation, celebrating the intersection of art, sport, and social inclusion.
Racing de Santander and Racing Club join forces through a special jersey
It will be worn by the inclusive teams with disabilities from both clubs, and it is intended to raise funds for social projects under the Fundación Real Racing Club.
Dejan Petkovic visited the Mapfre stand as a CONMEBOL Legend
The insurance company activated its sponsorship of the CONMEBOL Libertadores during the ExpoMAG in Rio de Janeiro and revolutionized its stand with the participation of the Flamengo idol
Brahma has opened the largest brewery inside a stadium in Brazil
It is located at Athletico Paranaense's Ligga Arena, covering 1,381 square meters and accommodating up to 300 people.
Adidas and Calcio Como 1907 have launched a limited-edition sneaker
Inspired by the “Lago di Como,” they feature a white design with the iconic blue three stripes.
FIFA announced a partnership with Konami
After ending a nearly 30-year collaboration with EA Sports, which included the naming rights of the FIFA video games, the Federation has signed an agreement with Konami.
